LinkedIn - The Basics

Updated: Jun 18, 2020

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Our fifth Survive and Revive session is the first of three based on how to get the most out of LinkedIn for your business or personal brand. Melissa Schembri from C&M Travel Recruitment started this LinkedIn series with a list of steps to help set up your profile and place content in the correct places to ensure you are visible to your network. The second LinkedIn session will focus on your personal brand, getting people to know you, who you are and what you’re about. The final session will look at using LinkedIn as a marketing platform to increase sales for your business. To get here, however, we need to learn how to create a professional profile and enhance it.

Here are 7 points from Melissa that will help you sell yourself to future employers on LinkedIn.

1. Photo

· Keep it simple and professional

· Your head should be the main focus, taking up about 60% of the shot

· Neutral background with no distractions

· Smile: this connects to the theme of your profile and shows your personality

· No selfies

· Consider what you’re wearing in the photo

2. Job Title

· This is a personal headline about your current position

· Shows your diverse range of skills

· Keep it sounding corporate but it is an opportunity to give a small spiel about your position

· Use key words

· Melissa’s example: Travel Recruitment Director | Executive Travel Recruitment | Talent Management Expert | C&M Travel Recruitment

3. Summary

· This is a chance to get your personality into your profile

· No need to re-write jobs here, as it should be an introduction about yourself

· Write about your key skills, passions, experiences and major achievements in your work

· Use bullet points to explain what your role encompassed i.e. budgeting, relationship management, account management, sales etc.

· Refrain from putting yourself in a box by specifying an exact role you’re looking for.

4. Jobs

· Again, keep it simple: use bullet points, keep to your skills and any achievements in that job

· Put every job you've had in this section as recruiters want to know about your career history

· Remember to sell yourself especially if you had a long stint at a particular job

· Expand on the jobs from the last two years or so, and write short points for all jobs prior to that

· Even add in jobs that may not have worked out – don’t lie!

5. Skills

· You can add in skills, people in your network can add them, and they can also endorse these skills

· Endorsing creates more credibility