LinkedIn - The Basics

Updated: Jun 18, 2020

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Our fifth Survive and Revive session is the first of three based on how to get the most out of LinkedIn for your business or personal brand. Melissa Schembri from C&M Travel Recruitment started this LinkedIn series with a list of steps to help set up your profile and place content in the correct places to ensure you are visible to your network. The second LinkedIn session will focus on your personal brand, getting people to know you, who you are and what you’re about. The final session will look at using LinkedIn as a marketing platform to increase sales for your business. To get here, however, we need to learn how to create a professional profile and enhance it.

Here are 7 points from Melissa that will help you sell yourself to future employers on LinkedIn.

1. Photo

· Keep it simple and professional

· Your head should be the main focus, taking up about 60% of the shot

· Neutral background with no distractions

· Smile: this connects to the theme of your profile and shows your personality

· No selfies

· Consider what you’re wearing in the photo

2. Job Title

· This is a personal headline about your current position

· Shows your diverse range of skills

· Keep it sounding corporate but it is an opportunity to give a small spiel about your position

· Use key words

· Melissa’s example: Travel Recruitment Director | Executive Travel Recruitment | Talent Management Expert | C&M Travel Recruitment

3. Summary

· This is a chance to get your personality into your profile

· No need to re-write jobs here, as it should be an introduction about yourself

· Write about your key skills, passions, experiences and major achievements in your work

· Use bullet points to explain what your role encompassed i.e. budgeting, relationship management, account management, sales etc.

· Refrain from putting yourself in a box by specifying an exact role you’re looking for.

4. Jobs

· Again, keep it simple: use bullet points, keep to your skills and any achievements in that job

· Put every job you've had in this section as recruiters want to know about your career history

· Remember to sell yourself especially if you had a long stint at a particular job

· Expand on the jobs from the last two years or so, and write short points for all jobs prior to that

· Even add in jobs that may not have worked out – don’t lie!

5. Skills

· You can add in skills, people in your network can add them, and they can also endorse these skills

· Endorsing creates more credibility

· Recruiters will look here to see if you fit their criteria

· You can have up to 50 skills on your profile

· Remember to use key words to describe your sector i.e. travel, online travel etc.

6. Education

· Follow the steps provided and provide all your information

6. Connecting with People

· There is an option to connect and message – Melissa suggests if you know the person, send a personalised message instead of the standard template provided

· Question who you want in your network – think quality over quantity

· Connect with people who you could potentially deal with in business

· Make sure there is substance behind who you’re requesting to connect with, as you do not want to be blocked.

Melissa suggests spending an hour or two writing this information, editing and making it more complex. After this start connecting, as the next session will talk about what to do with these connections. You can connect with Melissa or send her a message on LinkedIn if you would like her to review your profile. Another tool is LinkedIn Learning which has informative resources to help you with your profile and business. Follow the links below to catch the next LinkedIn Survive and Revive session!

Contact Info:

Melissa Schembri

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